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CORE CAPABILITIES

01.

Strategic Planning

02.

Concept Design

03.

Asset Development

04.

Brand Activations & Engagement

01.

Strategic Planning

02.

Concept Design

03.

Asset Development

04.

Brand Activations & Engagement

SCOPE OF

SERVICES

Brand Value Proposition

Brand Positioning Platforms

Brand Narrative & Content

Brand Creative Concept

Operation Models

Brand Creation

Brand Identity

Brand Visual Language

Visual Communications

Brand Voice & Key Messages

PR strategy

Press releases

Campaign Strategy

Media Relations

Press Kit

Media Alerts

Influencer Marketing

Brand Profiling

English & Arabic Communications

Content Design & Creation

Website Design & Build

Digital Asset Design

Social Listening

Digital Production

Photography & Videography

Sales & Marketing Strategy

Interin Sales & Marketing Management

Communication Strategy

Campaign Conceptualisation & Implementation

 

Activation Strategy

Activation Ideation

Programming

Project Management

Amplification & Implementation

– Identifying problems and opportunities

Developing solutions

– Providing strategies to improve performance

-Identifying potential clients 

-Developing and maintaining relationships with clients 

-Promoting and selling products or services 

-Negotiating deals and contracts 

-Providing ongoing customer support and service 

-Managing sales activities and tracking progress towards goals 

-Attending industry events to network and gather market intelligence

THE SPEARHEAD APPROACH

Spearhead Creativity delivers truly holistic solutions for growing businesses and large corporations looking to refresh or rejuvenate their communications strategy. Our dedicated consultancy, creative and branding studio work together to amplify our clients’ strengths, identify and ameliorate weaknesses as well as broaden brand horizons with the single aim of creating meaningful value

We bring our strategy and your brand to life through content driven creative solutions.

Output: visual identity, visual language, collateral design, communication touchpoints

Our core competency is the art of planning and directing overall corporate marketing, sales,

branding and communication strategies to build and sustain brand equity.

Collaborating with clients for in-market implementation is a critical component of our offering. It represents the moment of truth for the strength of our strategy and the compelling nature of our creativity.

Output: ready to use artwork for print, digital, advertisement, social media, operational, internal/ external comms, promotional purposes and events; messaging roll-out, cross-platform campaigns

CLIENTS

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These are some of the hundreds of brands we work with.

PAUL WILLIAMS

Founder & Chief Executive Officer Spearhead Creativity & Co- Founder Chief
Executive Officer MENA & Asia
ISRAEL MENA – Business Association

Paul is an award-winning Brand Strategists who has worked with some of the region’s most prestigious brands. This includes implementing household names such as Arabian Business (Arabic and English) and acting as a catalyst of change for the likes of Dubai Tourism, Marriott International, ADCB and Cartier amongst several others.

Paul Williams is also the Co-Found of Square One Advisory Global a joint venture with HH Shaikha Jawaher bint Khalifa Alkhalifa, a Member of the Bahraini Royal Family.

Paul is also the Co-founder and CEO of the Israel MENA Business Association.
He represents the SAKAL Family office from Israel in the GCC.

At Spearhead Creativity, Paul helps define the vision of new and existing brands alike, leading them into a successful, economically sustainable future. 
 
Brands Paul has enriched: 
MBI International & Partners, Kingdom Holding, Accor, Abu Dhabi Tourism, Emirates Airline, Emaar Hospitality, Zoya Wellness, Sharjah Media City (Shams), Kempinski Hotels, Abu Dhabi Executive office, Sharjah Film Festival, Sharjah Tourism, Expo 2020
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