A NEW
APPROACH FOR
A NEW NORMAL
We believe that the best way to tackle complexity is through intelligent simplicity.
Spearhead Creativity is a boutique agency established during the global pandemic to provide specialist, integrated brand services that put organisations ahead of the pack.
We achieve this by leveraging our extensive in-house experience at every stage of a project life cycle, from inception to execution, as well as our well-honed ability to understand your business goals – and most importantly, help you achieve them through tailored, strategy-driven creativity.
THE TEAM
PAUL WILLIAMS
Founder & Chief Executive Officer Spearhead Creativity
Paul is an award-winning Brand Strategists who has workedwith some of the region’s most prestigious brands. Thisincludes implementing household names such as ArabianBusiness (Arabic and English) and acting as a catalyst ofchange for the likes of Dubai Tourism, Marriott International, ADCB and Cartier amongst several others.
LARA TABET
Board Member & Advisor to the CEO
An avid fashionista, Lara Tabet has become a worldwide iconic personality defining the quintessential modern women across the Middle East and Gulf region. Lara graduated with a Hospitality Management degree from Switzerland and served the hospitality sector prior to gaining media attention.
She is also a member of the board of the Arab Fashion Council and the official spokesperson for Arab Fashion Week. Being on the boards of Friends of Rashid Pediatric Centre and the Red Crescent Society, she displays inmense proacticity in raising funds for these high-profile charitable foundations supporting children all over the world.
Lara recently bagged the ATP's Global Influencer Award in 2018, presented by Anthony Turnstall, the producer and program director of MTNC Radio, Chicago. Lara has also become the face of many global luxury brands (Michael Bruggler Watches, Margy's Monte Carlo Skincare, Orme Haute Couture jewelry and Valeur Absolute Fragance, to name a few).
NEZHA ALAOUI
Advisory Board Member
Founder and CEO of The Mayshad Group, a women centric comprised of enterprises, dedicated to leadership, development, diversity and inclusion.
Nezha is a global advocate for the economic empowerment of women with an active community of 2.1M. She hosts conferences and events, bringing together policymakers, corporate leaders, and activist to build awareness and implement strategies to reach the United Nations' 17 Sustainable Development Goals(SDGs).
Nezha runs WOMEN CHOICE, a New York based organization working closely with brands, corporations and institutions to implement diversity and inclusion initiatives and campaigns.
She wrote and published "Be a leader" at Post Hill publishing, a book on the 12 fundamental values of leadership.
DR AHMED ABDULSHAFE
Advisory Board Member (legal consultant)
Ahmed Abdulshafe is a Senior Managing Partner and Chairman of Abdulshafe & Co, who holds a master’s degree "A score with First-Class Honors” from City University College of Ajman in Criminal Law (2017-2018) and a PhD researcher. 25 years of experience in both contentious and non-contentious matters. Worked for some of the largest law firms in the UAE for over 10 years. Vast experience in Criminal, Commercial and Corporate Law, Litigation, Dispute Resolution, Family Law, Arbitration, Foreign Law of Personal Status, Wills and Probates, reviewing and drafting Legislations. Over 9 years of experience in anti-money laundering, financial and white-collar crime & cyber-crime. Holder of "Anti Money Laundering & Anti-Terrorist Financing" Diploma from International Compliance and Anti Money Laundering Society UK.
Moreover, Dr Ahmed is a member of the International Compliance and Anti Money Laundering Society UK, Member of the Bar Association in Egypt, and advocate before the Supreme Court of Cassation and Administration in Egypt.
PAUL WILLIAMS
Founder & Chief Executive Officer Spearhead Creativity
Paul is an award-winning Brand Strategists who has workedwith some of the region’s most prestigious brands. This includes implementing household names such as ArabianBusiness (Arabic and English) and acting as a catalyst ofchange for the likes of Dubai Tourism, Marriott International, ADCB and Cartier amongst several others.
LARA TABET
Board Member & Advisor to the CEO
An avid fashionista, Lara Tabet has become a worldwide iconic personality defining the quintessential modern women across the Middle East and Gulf region. Lara graduated with a Hospitality Management degree from Switzerland and served the hospitality sector prior to gaining media attention.
She is also a member of the board of the Arab Fashion Council and the official spokesperson for Arab Fashion Week. Being on the boards of Friends of Rashid Pediatric Centre and the Red Crescent Society, she displays inmense proacticity in raising funds for these high-profile charitable foundations supporting children all over the world.
Lara recently bagged the ATP's Global Influencer Award in 2018, presented by Anthony Turnstall, the producer and program director of MTNC Radio, Chicago. Lara has also become the face of many global luxury brands (Michael Bruggler Watches, Margy's Monte Carlo Skincare, Orme Haute Couture jewelry and Valeur Absolute Fragance, to name a few).
NEZHA ALAOUI
Advisory Board Member
Founder and CEO of The Mayshad Group, a women centric comprised of enterprises, dedicated to leadership, development, diversity and inclusion.
Nezha is a global advocate for the economic empowerment of women with an active community of 2.1M. She hosts conferences and events, bringing together policymakers, corporate leaders, and activist to build awareness and implement strategies to reach the United Nations' 17 Sustainable Development Goals(SDGs).
Nezha runs WOMEN CHOICE, a New York based organization working closely with brands, corporations and institutions to implement diversity and inclusion initiatives and campaigns.
She wrote and published "Be a leader" at Post Hill publishing, a book on the 12 fundamental values of leadership.
DR AHMED ABDULSHAFE
Advisory Board Member (legal consultant)
Ahmed Abdulshafe is a Senior Managing Partner and Chairman of Abdulshafe & Co, who holds a master’s degree "A score with First-Class Honors” from City University College of Ajman in Criminal Law (2017-2018) and a PhD researcher. 25 years of experience in both contentious and non-contentious matters. Worked for some of the largest law firms in the UAE for over 10 years. Vast experience in Criminal, Commercial and Corporate Law, Litigation, Dispute Resolution, Family Law, Arbitration, Foreign Law of Personal Status, Wills and Probates, reviewing and drafting Legislations. Over 9 years of experience in anti-money laundering, financial and white-collar crime & cyber-crime. Holder of "Anti Money Laundering & Anti-Terrorist Financing" Diploma from International Compliance and Anti Money Laundering Society UK.
Moreover, Dr Ahmed is a member of the International Compliance and Anti Money Laundering Society UK, Member of the Bar Association in Egypt, and advocate before the Supreme Court of Cassation and Administration in Egypt.
- Abigail Firth, Strategy Consultant
- Stephanie Ospina, Brand Strategist & Story Teller
- Suheir Hasanaim, Social Media Director
- Mary Sayej, Social Media & Srategy Director
- Sabine Renner, Director Sales Representation GCC(Germany, Austria, Brazil)
- Alexandra Saikkonen-Williams, PR Director Consultant
- Malek Gozlan, Creative Director
- Rita Moussa Aoun, Director Arabic Copywriting
- Matteo Spica, Head of IT, Website & App Development
- Lubna Gajjar, Photography Director
- Darren Taylor, Interior Design & fit-out Director