CORE CAPABILITIES
01.
Strategic Planning
02.
Concept Design
03.
Asset Development
04.
Brand Activations & Engagement
01.
Strategic Planning
02.
Concept Design
03.
Asset Development
04.
Brand Activations & Engagement
SCOPE OF
SERVICES
Brand Value Proposition
Brand Positioning Platforms
Brand Narrative & Content
Brand Creative Concept
Operation Models
Brand Creation
Brand Identity
Brand Visual Language
Visual Communications
Brand Voice & Key Messages
PR strategy
Press releases
Campaign Strategy
Media Relations
Press Kit
Media Alerts
Influencer Marketing
Brand Profiling
English & Arabic Communications
Content Design & Creation
Website Design & Build
Digital Asset Design
Social Listening
Digital Production
Photography & Videography
Sales & Marketing Strategy
Interin Sales & Marketing Management
Communication Strategy
Campaign Conceptualisation & Implementation
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Activation Strategy
Activation Ideation
Programming
Project Management
Amplification & Implementation
– Identifying problems and opportunities
– Developing solutions
– Providing strategies to improve performance
-Identifying potential clientsÂ
-Developing and maintaining relationships with clientsÂ
-Promoting and selling products or servicesÂ
-Negotiating deals and contractsÂ
-Providing ongoing customer support and serviceÂ
-Managing sales activities and tracking progress towards goalsÂ
-Attending industry events to network and gather market intelligence
THE SPEARHEAD APPROACH
Spearhead Creativity delivers truly holistic solutions for growing businesses and large corporations looking to refresh or rejuvenate their communications strategy. Our dedicated consultancy, creative and branding studio work together to amplify our clients’ strengths, identify and ameliorate weaknesses as well as broaden brand horizons with the single aim of creating meaningful value
We bring our strategy and your brand to life through content driven creative solutions.
Output: visual identity, visual language, collateral design, communication touchpoints
Our core competency is the art of planning and directing overall corporate marketing, sales,
branding and communication strategies to build and sustain brand equity.
Collaborating with clients for in-market implementation is a critical component of our offering. It represents the moment of truth for the strength of our strategy and the compelling nature of our creativity.
Output: ready to use artwork for print, digital, advertisement, social media, operational, internal/ external comms, promotional purposes and events; messaging roll-out, cross-platform campaigns
These are some of the hundreds of brands we work with.
PAUL WILLIAMS
Founder & Chief Executive Officer Spearhead Creativity
Paul is an award-winning Brand Strategists who has worked with some of the region’s most prestigious brands. This includes implementing household names such as Arabian Business (Arabic and English) and acting as a catalyst of change for the likes of Dubai Tourism, Marriott International, ADCB and Cartier amongst several others.
Paul Williams is also the Co-Found of Square One Global Advisory, a joint venture with HH Shaikha Jawaher bint Khalifa Alkhalifa, a Member of the Bahraini Royal Family.
He represents the SAKAL Family office from Israel in the GCC.
